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What Qualifies a Property to be TAG Approved?®

Enforce non-discriminatory policies including “sexual orientation.”

Treat heterosexual and domestic partners equally in personnel policies.

Provides LGBT diversity and sensitivity training for employees.

Empower customers and employees to be “watchdogs” of its gay and lesbian business practices.

Gives back to their community.

Employs staff who reflect the diversity of their community.

The Time Hotel

224 W. 49th Street
New York, NY 10019


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Neighborhood: Times Square / Hell’s Kitchen
Number of Rooms: 193
Type of Hotel: Lifestyle Property

The TIME is a lifestyle property located in the heart of Midtown Manhattan’s Times Square / Theatre district and just 2 block to Hell’s Kitchen bars and restaurants, a hotel that reflects the lifestyle of today’s travelers.  Each room startles guests with a splash of primary color and soothes with carefully selected amenities.  Each guest room is equipped with Flat Screen TV, Mini-Bar, In-Room Safe, bose sound system with ipod connection.  Serafina at The TIME offers Northern Italian cuisine and is open for breakfast / lunch / dinner.  Nighttime is the right time at Inc Lounge.  Mixing a few shots of rock-n-roll and a splash of fashion with an energetic soundtrack, we serve up a heady salute to the legends of 12-inch vinyl.

Located 2 blocks to Hell’s kitchen bars, Therapy, Industry, Barrage, The Ritz, Flaming Saddles Saloon, Boxers Sports Bar, Bar-tini Ultra Lounge and a multitude of restaurants.

The TIME will remain open during our scheduled 20 Million dollar renovation beginning in January 2015 with expected completion in the spring.  The Rockwell Group will create a stylish 4 property for the Times Square landscape.

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